Eat Blue™ is an educational platform which aims to celebrate life below water and the people who make a difference. Our multimedia approach/campaign explores the depths of ocean optimism and seafood sustainability that connects consumers to the stories that matter.

Why Eat Blue^™?

Ocean Health

Eat Blue™ to celebrate life below water and conserve ocean ecosystems

Human Health

Eat Blue™ to end hunger and ensure good health without compromise or guilt

Animal Welfare

Eat Blue™ to defend animal welfare, protect species and conserve life below water

Economic Impact

Eat Blue™ to support responsible production of seafood and expand decent work opportunities

Tweets by EatBlueNow

United Nations Sustainable Development Goals

The United Nations announced 17 global goals for sustainable development that are a blueprint to achieve a better and more sustainable future for all. The Sustainable Development Goals (SDGs) address our global challenges, and offer connective tools for taking action.

Eat Blue™ is focused on promoting SDG Goal 14 — Life Below Water — and supports other SDGs that are critical for our planet. By making a commitment to Eat Blue™, you are joining a global community in helping to advance the goals for sustainable development. Click on each of the goals below to learn more about them.