Celebrate Life Below Water. Eat Blue

An incredibly resilient coral in the Great Barrier Reef offers hope for the future

The Great Barrier Reef’s widest coral, nicknamed Muga dhambi or “big coral” in the local indigenous language, has survived upwards of 430 years and 99+ widespread bleaching events. “ Knowing that these things [like Muga dhambi] exist, and have persisted for a long time, helps to provide a renewed sense of hope for the future.”

Eat Blue

Eat Blue

Eat Blue is an educational platform which aims to celebrate life below water and the people who make a difference. Our multimedia approach/campaign explores the depths of ocean optimism and seafood sustainability that connects consumers to the stories that matter.