Celebrate Life Below Water. Eat Blue

“It is a curious situation that the sea, from which life first arose, should now be threatened by the activities of one form of that life. But the sea, though changed in a sinister way, will continue to exist: the threat is rather to life itself.”

—Rachel Carson, Marine Biologist

Animal Welfare

According to the IPBES Global Assessment on biodiversity released in May 2019, almost 33% of reef-forming corals and more than a third of marine mammals are threatened, and 66% of the marine environment has been significantly altered by human activity.

As global population expands and demand for seafood increases, the challenge will be in producing the volume of seafood we need in a way that is protective of the environment and healthy for humans, while also reducing bycatch and defending animal welfare.

Without proper management of how fish are taken from the ocean or grown in aquaculture pens, we run the risk of overfishing, disease, animal cruelty or suffering, and the effects of bycatch.

The United States does a particularly good job of fishery management in domestic waters and is starting to regulate the imports of seafood to comply with U.S. regulations. Organizations like the Environmental Defense Fund and Pew Charitable Trusts are using technology and working with local communities to further improve fishery management abroad. But industrialized fishing in international waters continues to be difficult to monitor and regulate, which contributes to species exploitation, illegal fishing, decreasing biodiversity, and dead zones in the ocean.

By highlighting and supporting the community of responsible producers and seafood innovators around the world who are developing a more sustainable seafood system, we hope you will join us in defending animal welfare, valuing life below water and conserving healthy populations of fish in the ocean.

Celebrate Life Below Water. Eat Blue


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Fisheries Management

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Responsible Fishing

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Seafood Traceability

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