Celebrate Life Below Water. Eat Blue

Eat Blue™ is an educational platform sponsored by BlueNalu to celebrate life below water, and the people who make a difference. It is a multimedia campaign for exploring the depths of ocean optimism and seafood sustainability that connects consumers to the stories that matter. It is a community dedicated to sustainability and conserving ocean biodiversity.

We’ve O-fish-ally Relaunched!

We’re excited to share thought-leadership pieces around ocean optimism and seafood sustainability and educate readers on the importance of Ocean Health! Check in to the Eat Blue™ site weekly for featured pieces by our Ambassadors and others!

Our Global Ambassadors

Charlie Chen

Charlie Chen

Consultant at the International Fund for Agricultural Development (IFAD). Previous experience at the UN Global Compact (UNGC) and UN Department of Economic and Social Affairs (DESA). Harvard University student pursuing a MLA in Environmental...

Ayesha Arshad

Ayesha Arshad

Ayesha is an aspiring Culinologist®, studying at Taylor's Univerisity, Malaysia, and hailing from Kerala, India. She hopes to pursue new food product development and also bring about creative solutions to existing products that would make a...


Naomi Clark-Shen

Naomi was born, raised and currently lives in Singapore. She is doing a PhD on sharks and stingrays caught by fisheries in Southeast Asia. Prior to this, she worked on a variety of independent and consultancy marine projects for organisations...

Tak Lee

Tak Lee

Tak is dedicating his life to solutions for environmental sustainability. He is currently venturing in transitioning Hong Kong to a decarbonised and sustainable future at Ampd Energy, a Hong Kong startup whose vision is to create an emission-free...


Eli Etzioni

Eli Etzioni is the Strategic Partnerships Associate at Fast Forward, the accelerator for tech-driven nonprofits. In the past, he has worked in bluetech as well as surf therapy, and he is equal parts climate optimist and outdoor enthusiast. He can...

Why Eat Blue?

Ocean Health

Eat Blue™ to celebrate life below water and conserve ocean ecosystems

Human Health

Eat Blue™ to end hunger and ensure good health without compromise or guilt

Animal Welfare

Eat Blue™ to defend animal welfare, protect species and conserve life below water

Economic Impact

Eat Blue™ to support responsible production of seafood and expand decent work opportunities

United Nations Sustainable Development Goals

The United Nations announced 17 global goals for sustainable development that are a blueprint to achieve a better and more sustainable future for all. The Sustainable Development Goals (SDGs) address our global challenges, and offer connective tools for taking action.

Eat Blue™ is focused on promoting SDG Goal 14 — Life Below Water — and supports other SDGs that are critical for our planet. By making a commitment to Eat Blue, you are joining a global community in helping to advance the goals for sustainable development. 

Sustainable seafood can feed billions of people and help end hunger.

Seafood is important to a healthy and balanced diet.

Biodiversity and healthy ecosystems are indicators of clean water

The seafood sector is a cornerstone of coastal economies

The Blue Economy is large and growing, and critical for our planet

Communities are adapting to climate change and developing sustainable solutions

Consumers want sustainable seafood from responsible producers

Urgent action is needed to reverse climate change and deal with its impacts

Responsible seafood production means healthy ecosystems and sustainable oceans.

Partner with Eat Blue™ to celebrate life below water.

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